You want the quick summary?
What if you could just follow a few rules to write web copy that converts web visitors into buyers? Or just drop a few words into a machine and your seductive copy rolls out at the other side? But I have a couple of lesser-known formulas that will help you write more persuasive copy.
And I have a warning about a smelly formula that leads to disaster and possibly chases your web visitors away. Shall we start with the stinky formula? American advertising pioneer Elmo Lewis developed the formula around for designing and writing adverts.
Most copywriting formulas are reincarnations of the eternal princess AIDA. They follow a similar process: And why do I say this formula is a bit smelly? Of course AIDA is a simple formula.
The process AIDA describes seems to make sense, too. The web is not like an advert in a magazine. When people land on your website, you already have their attention. This is an important distinction with old-fashioned advertising.
Your web visitors already clicked through to find out more about you. Your task is to create interest and desire. First she chases web visitors away if you follow her suggestion to focus on drawing attention. Each web page needs a clear call-to-action that stands out and that encourages your web visitor to take the next step.
How to create interest and desire on the web Remember: They scan web pages. To get your web visitors interested, you need a value proposition that entices a scanner to start reading.
You need a clear and credible headline, bullet points, and an image. Draw them into your story so you can create desire for your product. You create interest with your value proposition; and then you describe your service to create desire.If you can write a sales letter you will make a lot of money.
Learning how to write sales letters, or copy, is easy. I started in Within 12 months I was putting out bestselling eBooks, building profitable niche sites, and running a successful freelance business.I also visited two different continents and learned a bunch of new skills. How To Write A Good Advertisement: A Short Course In Copywriting - Kindle edition by Victor O.
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Reprint of Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.: Sponsors of advertising are typically businesses wishing to promote their products or services.
Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. Here's a review of several copywriting courses, and also a few copywriting books to help advance your career in selling and writing. Advanced Copywriting Books: –Breakthrough Advertising by Eugene Schwartz.
Copywriting formulas make it dead-simple to write anything. Read & understand + models for great advertising headlines, tweets, pages, posts & more.