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The Coca-Cola Company exists to benefit and refresh everyone it touches. The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola.
That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Coca-Cola's red and white trademark is probably the best-known brand symbol in the world.
Headquartered since its founding in Atlanta, Coca-Cola makes four of the top five soft drinks in the world, Coca-Cola at number one and Diet Coke, Fanta, and Sprite at numbers three through five.
The company also operates one of the world's most pervasive distribution systems, offering its nearly beverage products in more than countries worldwide.
Nearly 70 percent of sales are generated outside North America, with revenues breaking down as follows: Coca-Cola's development into one of the most powerful and admired firms in the world has been Introduction stage of coca cola to proficiency in four basic areas: In he set up a chemical laboratory in Atlanta and went into the patent medicine business.
Pemberton invented such products as Indian Queen hair dye, Introduction stage of coca cola, and Triplex liver pills. In he concocted a mixture of sugar, water, and extracts of the coca leaf and the kola nut.
He added caffeine to the resulting syrup so that it could be marketed as a headache remedy. Through his research Pemberton arrived at the conclusion that this medication was capable of relieving indigestion and exhaustion in addition to being refreshing and exhilarating.
The pharmacist and his business partners could not decide whether to market the mixture as a medicine or to extol its flavor for its own sake, so they did both. An Illustrated History, Pat Watters cited a Coca-Cola label from which stated that the drink, "makes not only a delicious Coca-Cola was not, however, immediately successful.
The combined pressures of poor business and ill health led Pemberton to sell two-thirds of his business in early Bya successful druggist named Asa G. Candler owned the entire enterprise. Pemberton, who died three years earlier, was never to know the enormous success his invention would have in the coming century.
Candler, a religious man with excellent business sense, infused the enterprise with his personality. Candler became a notable philanthropist, associating the name of Coca-Cola with social awareness in the process.
He was also an integral part of Atlanta both as a citizen and as a leader. Indeed, the university could not have come into existence without his aid. During World War I, Candler helped to avert a cotton crisis by using his growing wealth to stabilize the market.
After he stepped down as the president of Coca-Cola, he became the mayor of Atlanta and introduced such reforms as motorizing the fire department and augmenting the water system with his private funds. Between andthe factory and offices of the business were moved to eight different buildings in order to keep up with the company's growth and expansion.
As head of the company, Candler was most concerned with the quality and promotion of his product. He was particularly concerned with production of the syrup, which was boiled in kettles over a furnace and stirred by hand with large wooden paddles.
He improved Pemberton's formula with the help of a chemist, a pharmacist, and a prescriptionist. Inresponding to complaints about the presence of minute amounts of cocaine in the Coca-Cola syrup, Candler devised the means to remove all traces of the substance.
Bythe syrup was completely free of cocaine. Advertising materials included signs, free sample tickets, and premiums such as ornate soda fountain urns, clocks, and stained-glass lampshades, all with the words "Coca-Cola" engraved upon them. These early advertising strategies initiated the most extensive promotional campaign for one product in history.
Salesmen traveled the entire country selling the company's syrup, and by Coca-Cola was being sold and consumed in every state in the nation. Soon it was available in some Canadian cities and in Honolulu, and plans were underway for its introduction into Mexico.
An event that had an enormous impact on the future and very nature of the company was the agreement made between Candler and two young lawyers that allowed them to bottle and sell Coca-Cola throughout the United States: Five years later, inthe one-millionth gallon of Coca-Cola syrup had been sold.
In the now universally recognized, uniquely contour-shaped Coke bottle was invented. During this time, all claims for the medicinal properties of Coca-Cola were quietly dropped from its advertisements. World War I and the ensuing sugar rationing measures slowed the growth of the company, but the pressure of coal rations led Candler's son, Charles Howard, to invent a process whereby the sugar and water could be mixed without using heat.
This process saved the cost of fuel, relieved the company of the need for a boiler, and saved a great amount of time since there was no need for the syrup to go through a cooling period. The company continued to use this method of mixing into the s.
Although Candler was fond of his company, he became disillusioned with it in and retired.introduction of coco-cola The Coca-Cola Company is the world's largest beverage company and owner of the world's most recognised trademarks and best selling soft drinks.
The latter is available in more than countries. New Flavor of Coca-cola • Stage 1: Market Introduction – Coca-cola bottles the new flavored product and places it on the market for consumers.
– Coca-cola also spends a lot of money advertising the new flavor creating awareness. • Stage 2: Market Growth – Customers like the flavor and begin to make routine purchases.
Globalization and the Coca-Cola Company Introduction Today, Coca-Cola is one of most well-known brands in the world. This company has continued to gain momentum and growth, capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage company in the world. With its push for global market share, Coca-Cola now operates in over countries with over 84, suppliers.
– Coca-cola also spends a lot of money advertising the new flavor creating vetconnexx.com Flavor of Coca-cola • Stage 1: Market Introduction – Coca-cola bottles the new flavored product and places it on the market for consumers. Attributes “Coca-Cola measures their key product and package quality attributes by focusing on ingredients and materials, and regulating manufacturing, bottling and distribution, of The Coca-Cola Company products to ensure those products meets company requirements and consumer expectations in the marketplace”.
The Coca-Cola Company’s 5by20 Initiative Empowering Women Entrepreneurs across the Value Chain Beth Jenkins, Kara Valikai, and Piya Baptista Special thanks go to The Coca-Cola Company’s senior executives Xiemar Zarazúa, President, Brazil who provided objective feedback and copy-editing in the report’s final stages.